Schick Technologies, Inc. Announces Corporate Name Change To Sirona Dental, Inc.

LONG ISLAND CITY, N.Y. – Schick Technologies, Inc. announced on October 1, 2012 that after 20 years of continuous operation under the business name Schick Technologies, Inc. the company’s name has been changed to Sirona Dental, Inc. This change is simply the last step from the 2006 merger with Sirona to show that both companies are now fully integrated as one single entity.

This name change has no impact on the management team nor the manufacturing of products and serves as an opportunity to re-brand the company. Schick is now a brand within the Sirona family of hi-tech dental products including the Cerec and Galileos. The Schick logo now features the Sirona orange and grey color scheme and will be placed along side of the Sirona corporate logo on all products and marketing assets.

Please note the address and phone numbers remain the same, but a new website and social media domains have been modified to reflect the Sirona Dental, Inc. name. For more information, feel free to visit any of the new sites:

SchickBySirona.com
https://www.facebook.com/schickbysirona
http://twitter.com/schickbysirona

About Sirona Dental, Inc.
Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.